VIRAL MARKETING SEBAGAI ALTERNATIF STRATEGI PEMASARAN PRODUK SARIZ

Artika Surniandari

Abstract


Abstract - Creating a market that is widely known and benefited from the sale of goods offered by the promotional costs to a minimum is the expectation for all shopkeepers on line. By conducting observations and interviews in particular to the development of the sales of bags of knitting and creations knitted other products Sariz make its own interest for the author to introduce a form of marketing through the use of information technology that is social media as a means of promotion by creating a viral that will be distributed along with information about products offered.


Full Text:

PDF

References


history social media. (2011, 08). Dipetik Januari 21, 2017, dari adweek.com: http://www.adwehttp://www.adweek.com/core/wp-content/uploads/sites/socialtimes/2011/08/history_social_medla.jpg

John, R. S. (2005, Agustus). Open Source and Viral Marketing (The viral Marketing Concept As A Model For Open Source Software to Reach The Critical Mass for Global Brand Awareness Based on The Example of TYPHO3. Dipetik Februari 21, 2017, dari www.scribd.com: https://www.scribd.com/document/44673119/Open-Source-and-Viral-Marketing#

Kaplan Adreas M, H. M. (2011). Two Hearts in Three-Quarter Time : How to Waltz The Soacial Media / Viral Marketing Dance. Bussiness Horizons, 253-263.

Keller, K. d. (2007). Manajemen Pemasaran Edisi 12 Jilid 1. Jakarta: PT. Indeks.

Kotler, p. d. (2012). Marketing Management13. NewJersey: Pearson Prentice Hall, Inc.

Kotler, P. d. (2012). Prinsip-Prinsip Pemasaran Edisi 12 Jilid 1. Jakarta: Erlangga.

Kotler, P. G. (Prinsip-Prinsip Pemasaran). 2008. Jakarta: Erlangga.

Kotler, P. K. (2009). Manajemen Pemasaran Edisi Ketiga Belas Jilid 2. Jakarta: Erlangga.

Laksana, F. (2008). Manajemen Pemasaran (Pendekatan Praktis). Yogyakarta: Graha Ilmu.

Moleong, J. L. (2010). Metode Penelitian Kualitatif Edisi Revisi. Bandung: Kencana Prenada Media Group.

Pemasaran Viral (Viral Marketing), Marketing xtra marketing. (2008, Mei 21). Dipetik Januari 12, 2017, dari mix.co.id: mix.co.id

Sutisna. (2001). Perilaku Konsumen. Jakarta: PT. Remaja.

Tjiptono, F. (2008). Strategi Pemasaran. Yogyakarta: Andi.

UU ITE. (2008, March). Dipetik Januari 21, 2017, dari http://www.anri.go.id: http://www.anri.go.id/assets/download/97UU-Nomor-11-Tahun-2008-Tentang-Informasi-dan-Transaksi-Elektronik.pdf




DOI: https://doi.org/10.31294/widyacipta.v1i1.1480

Copyright (c) 2017 Widya Cipta



Terindex oleh:

 
 dipublikasikan oleh LPPM Universitas Bina Sarana Informatika dengan dukungan Relawan Jurnal Indonesia

Jl. Kramat Raya No.98, Kwitang, Kec. Senen, Jakarta Pusat, DKI Jakarta 10450
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License