The Effect Promotion E- Commerce Toward Effectiveness Promotion By Using (AIDA) Methods

Nurvi Oktiani; Kartika Yuliantari; Taat Kuspriyono; Haryani Haryani; Rani Kurniasari

doi:10.31294/widyacipta.v6i1.11683

The Effect Promotion E- Commerce Toward Effectiveness Promotion By Using (AIDA) Methods

Nurvi Oktiani, Kartika Yuliantari, Taat Kuspriyono, Haryani Haryani, Rani Kurniasari

Abstract

Adpers-art communities is one of community have been built by similarity of hobbies, which is consist of making artworks in paper media or others which have three dimension. This research used quantitative method by multiply analysis regression, the sample from this research include 57 of consumer, the analysis data use reliability test, validity test, multicollinearity, Heteroscedasticity, Autocorrelation, normality, regression test. The Purpose of this research are known, the effect promotion E- Commerce toward effectiveness promotion by using AIDA Methods for Adpers – Art Community Product. For result, it can be described the regression model are significant for measuring percentage from dependent variable and change independent variable every 1%, coefficient regression from attention :3.28, interest 6.43, desire : 3.324 as much can make increase effectiveness promotion, and Action :3.309 as much give effect for increasing effectiveness promotion , in advice, Adpers Art Community must think of about how to improve attention, desire and action from consumer with any strategy for example increasing the effectiveness promotion by website and make specify strategies for improve especially attention, desire and action from consumer

Full Text:

PDF

References

Ahmed, R. R., Streimikiene, D., Berchtold, G., Vveinhardt, J., Channar, Z. A., & Soomro, R. H. (2019). Effectiveness of Online Digital Media Advertising as A Strategic Tool for Building Brand Sustainability: Evidence from FMCGs and Services Sectors of Pakistan. Sustainability, 11(12), 3436. https://doi.org/10.3390/su11123436

Budiawan, R. D., Satria, A., & Simanjuntak, M. (2017). The quasi experimental study of the influence of advertising creativity and exposure intensity toward buying action with aida approach. Independent Journal of Management & Production, 8(2), 378. https://doi.org/10.14807/ijmp.v8i2.526

Fransiska, Y., Andhika, F., Indra, M., & Rengganis, R. (2012). Determining the Most Effective Promotion Strategy for Clothing Company in Bandung, Indonesia. Procedia Economics and Finance, 4(Icsmed), 120–129. https://doi.org/10.1016/s2212-5671(12)00327-9

Ganesh, C. N. (2020). AIDA Model – A Panacea for Promoting Products. International Journal of Recent Technology and Engineering, 8(5), 1572–1576. https://doi.org/10.35940/ijrte.d7346.018520

Ghirv, A. I. (2013). the Aida Model for Advergames. USV Annals of Economics and Public Administration, 13(1(17)), 90–98.

Ghozali, I. (2012). Aplikasi Analisis Multivariate dengan Program IBM SPSS 20 Edisi 6. Semarang: Badan Penerbit Universitas Diponegoro.

Hadiyati, E. (2016). STUDY OF MARKETING MIX AND AIDA MODEL TO PURCHASING ON LINE PRODUCT IN INDONESIA Ernani Hadiyati Economic and Business Faculty, Gajayana University, Malang, Indonesia. Journal, British Vol, Marketing Studies Centre, European Uk, Development, 4(7), 49–62.

Jiaqi, Y., Teo, B. S. X., Tingting, L., & Jiaxun, Z. (2021). Influence of social media marketing in building relationship between brand loyalty of tourism products and products service quality. E3S Web of Conferences, 251. https://doi.org/10.1051/e3sconf/202125103006

Mittal, M., & Sethi, P. (2011). The effectiveness of sales promotion tools among indian consumers: An empirical study. Journal of Promotion Management, 17(2), 165–182. https://doi.org/10.1080/10496491.2011.580693

Yusuf, S. (2012). Assessing the Effectiveness of Promotion as a Marketing Department of Accounting And Finance. Journal of Emerging Trends in Economics and Management Sciences (JETEMS), 3(1), 1–6.

DOI: https://doi.org/10.31294/widyacipta.v6i1.11683

Copyright (c) 2022 Nurvi Oktiani, Kartika Yuliantari, Taat Kuspriyono, Haryani Haryani, Rani Kurniasari