Analisis Faktor-faktor yang Mempengaruhi Perilaku Pembelian Produk Kosmetik Ramah Lingkungan
Abstract
Permasalahan lingkungan hidup dan lingkungan sosial semakin kompleks, beberapa dampak yang ditimbulkan dari kerusakan lingkungan yaitu pemanasan global dan penipisan lapisan ozon, manusia bertanggung jawwab penuh atas kerusakan lingkungan tersebut, pentingnya peranan dari dunia bisnis untuk membentuk pola konsumsi masyarakat saat ini, penggunaan kosmetik ramah lingkungan disinyalir dapat mengurangi kerusakan lingkungan yang akan berdampak bagi lingkungan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi perilaku pembelian produk kosmetik ramah lingkungan di Batam. Penelitian ini dilakukan pada konsumen Batam yang merupakan pengguna produk kosmetik ramah lingkungan. Metode pengambilan sampel yang digunakan adalah purposive sampling. Sebanyak 132 kuesioner yang dapat digunakan dianalisis dalam empat hipotesis dengan menggunakan Statistical Package for Social Science Software versi 25. Dari hasil penelitian tersebut ditemukan bahwa kesediaan untuk membayar lebih pada produk ramah lingkungan merupakan faktor dominan yang mendorong perilaku konsumen dalam membeli produk kosmetik ramah lingkungan. Sedangkan rasa kepedulian terhadap lingkungan, norma pribadi dan nilai yang dirasakan tidak berpengaruh signifikan terhadap perilaku pembelian produk kosmetik ramah lingkungan.
Keywords
Full Text:
PDF (Bahasa Indonesia)References
Chen, Y. S., & Chang, C. H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502–520. https://doi.org/10.1108/00251741211216250
Chiu, Y. T. H., Lee, W. I., & Chen, T. H. (2014). Environmentally responsible behavior in ecotourism: Antecedents and implications. Tourism Management, 40, 321–329. https://doi.org/10.1016/j.tourman.2013.06.013
Dodds, W. B., Monroe, K. B., Grewal, D., Dodds, B., & Monroe, B. (2014). of Information Buyers ’ Evaluations. Journal of Marketing Research, 28(3), 307–319. https://doi.org/10.2307/3172866
Febriyantoro, M. T. (2016). Pemikiran irasional para perokok. EKSIS, XI(2), 1907–7513.
Febriyantoro, M. T. (2018). The Role Of Entrepreneurial Campus In Establishing Of Students’ Entrepreneurial Mindset and Entrepreneurial Spirit. International Conference of Econimic Studies, 141–146.
Febriyantoro, M. T., & Arisandi, D. (2018). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean, 1(2), 61–76.
Hu, H. H., Parsa, H. G., & Self, J. (2010). The dynamics of green restaurant patronage. Cornell Hospitality Quarterly, 51(3), 344–362. https://doi.org/10.1177/1938965510370564
Karatu, V.M.H. , Mat, N.K.N., 2014. (2014). A New Model Of Green Purchase Intention and its Derivatives: Confirmatory Factor Analysis Validation Of Constructs, 261–268.
Kwe Lu, T., Majid, N. F. N. A., Harun, N. H., & Othman, N. (2014). Assessing the Variables That Influence the Intention of Green Purchase. Journal of Social Science Research, 2, 2289–4977.
Lada, S., Harvey Tanakinjal, G., & Amin, H. (2009). Predicting intention to choose halal products using theory of reasoned action. International Journal of Islamic and Middle Eastern Finance and Management, 2(1), 66–76. https://doi.org/10.1108/17538390910946276
Lee, K. (2009). Gender differences in Hong Kong adolescent consumers’ green purchasing behavior. Journal of Consumer Marketing, 26(2), 87–96. https://doi.org/10.1108/07363760910940456
Ling, C. Y. (2013). Consumers’ purchase intention of green products: an investigation of the drivers and moderating variable. Elixir Marketing Mgmt. 5, 57(A), 14503–14509.
Loureiro, M. L., McCluskey, J. J., & Mittelhammer, R. C. (2002). Will consumers pay a premium for eco-labeled apples. Journal of Consumer Affairs, 36(2), 203–219. https://doi.org/10.1111/j.1745-6606.2002.tb00430.x
M. Laroche, J. Bergeron, G.Barbaro-Forleo, Laroche, M., Bergeron, J., & G.Barbaro-Forleo. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of consumer marketing, 18 (6), 503–520. Journal of Consumer Marketing, 18(6), 503–520. https://doi.org/10.1108/EUM0000000006155
Mei, O. J., Ling, K. C., & Piew, T. H. (2012). The antecedents of green purchase intention among malaysian consumers. Asian Social Science, 8(13), 248–263. https://doi.org/10.5539/ass.v8n13p248
Milfont, T. L., & Gouveia, V. V. (2006). Time perspective and values: An exploratory study of their relations to environmental attitudes. Journal of Environmental Psychology, 26(1), 72–82. https://doi.org/10.1016/j.jenvp.2006.03.001
Moser, A. K. (2015). Thinking green, buying green? Drivers of pro - Environmental purchasing behavior. Journal of Consumer Marketing, 32(3), 167–175. https://doi.org/10.1108/JCM-10-2014-1179
Ng, M., Law, M., & Zhang, S. (2018). Predicting purchase intention of electric vehicles in Hong Kong. Australasian Marketing Journal, 0, 1–9. https://doi.org/10.1016/j.ausmj.2018.05.015
Steenkamp, J. E. M., & Geyskens, I. (2006). the Perceived Value of Web Sites. Journal of Marketing, 70(July), 136–150.
Sugiyono. (2007). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Swait, J., & Sweeney, J. C. (2000). Perceived value and its impact on choice behavior in a retail setting. Journal of Retailing and Consumer Services, 7(2), 77–88. https://doi.org/10.1016/S0969-6989(99)00012-0
Wahid, N. A., Rahbar, E., & Shyan, T. S. (2010). Factors Influencing The Green Purchase Behavior of Environmental Related Volunteers in Penang.
Yadav, R., & Pathak, G. S. (2017). Determinants of Consumers’ Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior. Ecological Economics, 134, 114–122. https://doi.org/10.1016/j.ecolecon.2016.12.019
Yeung, S. P. M. (2004). Teaching approaches in geography and students’ environmental attitudes. Environmentalist, 24(2), 101–117. https://doi.org/10.1007/s10669-004-4801-1
DOI: https://doi.org/10.31294/jeco.v3i2.6117
Copyright (c) 2019 Martha Martha, Mohamad Trio Febriyantoro
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
ISSN: 2355-0295 || EISSN: 2549-8932
-----------------------
Indexed by:
 |  |  |  | |
 |  |  |  |
dipublikasikan oleh LPPM Universitas Bina Sarana Informatika dengan dukungan Relawan Jurnal Indonesia
Jl. Kramat Raya No.98, Kwitang, Kec. Senen, Kota Jakarta Pusat, DKI Jakarta 10450
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License