Sulhizah Wulan Sari


The study is aimed at revealing the meaning of jeans advertisements in the Rolling Stone Magazines. The method used in this research is descriptive qualitative supported by Peircean theory that focus on the relationship of the sign, the object, and the interpreter. The sign of Jeans advertisements can be a part of the sentence or the words from the headline text, then the text itself is combining with the picture to get the new sign (interpreter), the researcher analizes and describes the meaning of the sign by Peirce’s triadic theory to get the semiosis process. Result shows that there are many expressions of lifestyle, motivations, identities, and expression of consumerism on meaning of jeans advertisements. Those interpretations based on interpreter’s experiences, knowledge, pointview, thoughts, cultures, and emotions. This study is important to reveal human’s feeling, expression, thought, idea, and ideologies through sign’s meaning investigation in communication.


Keywords: Peirce, Semiotic, Jeans, Adverstisement

Teks Lengkap:

PDF (English)


Brake, Michael. 1985. Comparative Youth Culture. London: Routledge & Kegan Paul Ltd.

Budiman, Kris. 2005. Ikonitas Semiotika Sastra dan Seni Visual. Yogyakarta: Buku Baik.

Cobley, Paul. 2001. The Routledge Companion to Semiotics and Linguistics. New York: Routledge.

Fiske, Jhon. 1990. Introduction to communication studies. Second Edition,London: Methven and co.Ltd,

________.2007. Cultural and Communication Studies: Sebuah Pengantar Paling Komprehensif. Yogyakarta: Jalasutra.

Forceville, Charles. 1996. Pictorial Metaphor in Advertising. London: Routledge.

Hanson Ralph E. 2005. Mass Communication, Living in a Media World, New York: McGraw-Hill.

Hartley, Jhon. 2005. Communication, Cultural & Media Studies;The Key Concepts Third Edition. London & New York: Rutledge.

Hawkes, Terence. 2003. Structuralism and Semiotic. New York: Routledge.

Lamarque, Peter V. 1997. Concise Encyclopedia of Philosophy of Language. New York: Pergamon.

Mautner, Thomas. 2005. Dictionary of Philosophy; the language and concept of philosophy explained. New York: Penguin Books.

Sanders, Peirce C. 1931. Collected Writting (8 vols.). (ed.), Charles Hart Shorne, Paul Weis & Arthur W. Cambridge, MA: Hardvard University Press.

Sobur, Alex. 2006. Semiotika Komunikasi. Bandung: PT. Remaja Rosdakarya.

Sullivan, James. 2006. JEANS; A Cultural History of an American Icon. New York: Gotham Books.


 dipublikasikan oleh LPPM Universitas Bina Sarana Informatika Jakarta

Jl. Kramat Raya No.98, Kwitang, Kec. Senen, Kota Jakarta Pusat, DKI Jakarta 10450
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License