PENGARUH MOTIVASI DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN

darma wijaya

Abstract


The analysis showed that there was a significant positive effect of Motivation and the Lifestyle toward Buying Decision . This suggests that higher levels of motivation and Lifestyle in the mind of the consumer laptop users will increase also Buying Decision-owned .

 


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DOI: https://doi.org/10.31294/jp.v15i2.833

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