PENGARUH MOTIVASI DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN

darma wijaya

Abstract


The analysis showed that there was a significant positive effect of Motivation and the Lifestyle toward Buying Decision . This suggests that higher levels of motivation and Lifestyle in the mind of the consumer laptop users will increase also Buying Decision-owned .

 


Full Text:

PDF


DOI: https://doi.org/10.31294/jp.v15i2.833

 dipublikasikan oleh LPPM Universitas Bina Sarana Informatika Jakarta

Jl. Kramat Raya No.98, Kwitang, Kec. Senen, Kota Jakarta Pusat, DKI Jakarta 10450
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License