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Antecedent Gastronomic Satisfaction And Consequences In Visitor Loyalty
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Penelitian ini bertujuan untuk mengetahui persepsi nilai makanan, citra makanan, pengalaman makanan, loyalitas pengunjung dan mediasi kepuasan kuliner. Objek penelitian ini adalah wisatawan yang berkunjung ke wisata Pontianak. Sampel penelitian ini sebanyak 400 responden. Penelitian ini merupakan penelitian kuantitatif dengan metode survei. Alat pengumpulan data dalam penelitian ini menggunakan kuesioner. Kuesioner online dibagikan kepada wisatawan yang berkunjung ke Pontianak menggunakan non-probability dan purposeful sampling dengan kriteria wisatawan berkunjung ke Pontianak setahun sekali. Analisis data menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara seluruh variabel dan dimediasi oleh food satisfaction dengan p-value sebesar 0,000 maka dapat disimpulkan bahwa semua hipotesis didukung
Keywords: Gastronomic perceived value, gastronomic image, Gastronomic experience, loyalitas wisatawan, gastronomic Satisfaction.
Abstract
This study aims to determine the perception of food value, food image, food experience, visitor loyalty and mediation of culinary satisfaction. The object of this research is tourists who visit Pontianak tourism. The sample of this research is 400 respondents. This research is a quantitative research with survey method. The data collection tool in this study used a questionnaire. Online questionnaires were distributed to tourists visiting Pontianak using non-probability and purposeful sampling with the criteria of tourists visiting Pontianak once a year. Data analysis using PLS-SEM. The results show that there is a positive influence between all variables and is mediated by food satisfaction with a p-value of 0.000, so it can be concluded that all hypotheses are supported..
Keywords: Gastronomic perceived value, gastronomic image, Gastronomic experience, visitor loyalty, gastronomic satisfaction.
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DOI: https://doi.org/10.31294/khi.v13i2.13637
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Terbit setiap bulan Maret & September, ISSN : 2655-5433 (online)
