Mengatasi Dampak Negatif Voluntourism Dalam Komunitas Lokal (Studi Kasus Lembaga Kursus Bahasa Jepang Bunka Kenkyuukai Yogyakarta, Indonesia)

Devita Widyaningtyas Yogyanti, Emmita Devi Hari Putri, Citra Unik Mayasari, Atun Yulianto, M. Fathurrahman Nurul Hakim

Sari


Abstrak

 

Penelitian ini merupakan penelitian kualitatif mengenai dampak negatif yang ditimbulkan program voluntourism dalam bidang pendidikan di Bunka Kenkyuukai, sebuah lembaga kursus Bahasa Jepang dan Indonesia di Yogyakarta, yang merupakan destinasi program voluntourism dari agen wisata Jepang. Beberapa efek negatif yang ditimbulkan seperti tidak terpenuhinya kebutuhan Bunka Kenkyuukai, terhambatnya proses belajar mengajar dan gagalnya proses pertukaran lintas budaya yang berguna bagi pendidikan siswa disebabkan karena Bunka Kenkyuukai sebagai local host community tidak memiliki control terhadap jalannya program. Penelitian ini dilakukan dengan melakukan sejumlah observasi dan wawancara kepada direktur, staff, guru dan siswa di Bunka Kenkyuukai mengenai jalannya program voluntourism. Hasil dari penelitian ini berupa saran yang dapat dilakukan oleh Bunka Kenkyuukai untuk mengambil control terhadap jalannya program, agar program tersebut dapat memberikan manfaat sebagaimana mestinya. Saran yang diusulkan dalam penelitian ini adalah dengan melakukan serangkaian manajemen internal mulai dari manajemen strategi, manajemen marketing, manajemen operational hingga manajemen finansial. Dengan melakukan perubahan dalam hal manajemen diharapkan program voluntourism di Bunka Kenkyuukai dapat memberikan manfaaat tidak hanya bagi perkembangan pendidikan siswa tetapi juga bagi kelangsungan bisnis Bunka Kenkyuukai.

 

Kata Kunci : Budaya, Program, Voluntourism

 

Taking the Host Community’s Control Back Towards Negatif Impact of Voluntourism. Case Study in Japanese Language Course Bunka Kenkyuukai, Yogyakarta Indonesia.

 

Abstract

 

This research is qualitative research about how to maximize benefit and reduce the negative impacts of voluntourism in Japanese Language Course Bunka Kenkyuukai in Yogyakarta. Some negative impacts that obstructed Bunka Kenkyuukai’s course activities happened because Bunka Kenkyuukai as a localhost community did not have any control in running of voluntourism program. This research was done by doing some observations and interviews with the director, staff, teachers, and students in Bunka Kenkyuukai. The result of this research is a piece of advice that can be done to take control of running the program, so the program can provide more benefits. The proposed suggestion in this research by doing some internal management start from strategy management with adjusting the voluntourism program to the Bunka Kenkyuukai’s purpose, marketing management by making the program as marketing material, operational marketing by redesign the running of voluntourism program, up to financial management by making projections of income and expenditure items related to the voluntourism program. By doing so, the voluntourism program is expected to provide more benefits to Bunka Kyenkyuukai not only in student’s progress but also business continuity of Bunka Kenkyuukai.

 

Keywords : Culture. Programme, Voluntourism


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DOI: https://doi.org/10.31294/khi.v12i1.10437