KOMUNIKASI TANDA BADGE (EMBLEM) ANTARA KONSUMEN DAN PEMILIK TOKO ONLINE PADA MARKETPLACE
Abstract
A very tough online business competition requires an appropriate way to win the competition to stay afloat by seizing the widest consumer market. Consumers should be able to determine the choice of where their money will be spent when they will transact online. One of the ways used by online store owners to communicate with consumers that aims to let consumers spend their money in their online store is the use of badge marks (emblems). A system created by bukalapak.com to improve the quality of lapak owners who open online stores in the marketplace.
keywords: communication, badge marks (emblems), online store, marketplace
Full Text:
PDFReferences
Dewanti, Retno. 2008. Kewirausahaan. Jakarta : Mitra Wacana Media.
Jasmadi. 2010. Panduan praktis menggunakan fasilitas internet. Yogyakarta: Penerbit Andi
Kasmir. 2013. Kewirausahaan. Jakarta: Rajagrafindo Persada. Jakarta: Visimedia
Sobur , Alex . 2012. Analisis Teks Media. Jakarta: PT.Remaja Rosdakarya.
Susanto, Happy. 2008. Hak-hak Konsumen jika dirugikan.
Sumber lain :
http://bisnis.liputan6.com/read/2602680/bps-jumlah-e-commerce-di-indonesia-capai-262-juta unduh: Januari 25 2017
http://bisnis.liputan6.com/read/2602680/bps-jumlah-e-commerce-di-indonesia-capai-262-juta diunduh Januari 25 2017
http://surabaya.tribunnews.com/2017/01/16/persaingan-makin-ketat-perusahaan-e-commerce-tak-akan-gulung-tikar-asalkan diunduh Januari 29 2017
Kustian, Nunu . 2015. Analisa Pendukung Keberhasilan Sebuah E-Commerce Dalam Membangun Usaha Bisnis Onlin e: Persepsi Konsumen . SOSIO e-KONS Vol.7 No.2 (128- 143)Agustus 2015
DOI: https://doi.org/10.31294/jkom.v8i1.2272
Index by: | ||
|
||
E-ISSN: 2579-3292 | ||
|
||
Dipublikasikan oleh LPPM Universitas Bina Sarana InformatikaJl. Kramat Raya No.98, Kwitang, Kec. Senen, Kota Jakarta Pusat, DKI Jakarta 10450
|