Program CSR BRI Peduli Dalam Upaya Mendukung Kemajuan Pendidikan Di Pulau Sebatik Nunukan Kalimantan Utara

Siti Qonaah, Gan Gan Giantika

Abstract


Sebatik Island is located at the eastern end of Nunukan Regency, North Kalimantan, which is one of the small islands whose territory is divided into two parts. Part of the territory is the territory of the state of Malaysia and part of it is included in the territory of the Unitary State of the Republic of Indonesia. In border communities who have dual citizenship, it can affect the character and lifestyle of the local community and have a negative impact on border area security and a sense of nationalism. Regional border education is a very important thing to pay attention to. PT Bank Rakyat Indonesia is a State-Owned Enterprise running the BRI Peduli CSR program, the program implemented in the form of providing transportation facilities to Madrasah Tsanawiyah As'adiyah on the sebatik island of Nunukan, North Kalimantan. The purpose of this study is to describe the CSR Program of BRI Cares in an Effort to Support Educational Progress in Sebatik Island, Nunukan, North Kalimantan. The methodology in this research is a qualitative methodology with a case study method. through the method of collecting data from literature study, observation and documentation. The results showed that the BRI Peduli CSR program carried the 3p concept, namely pro people, pro planet and pro profit. By providing transportation facilities, it is very useful to help students and students of Madrasah Tsanawiyah As'adiyah in traveling to school locations so that education can be carried out smoothly and can print quality students or human resources.


Keywords


komunikasi

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DOI: https://doi.org/10.31294/jkom.v13i2.12322

ISSN2579-3292

Dipublikasikan oleh LPPM Universitas Bina Sarana Informatika

Jl. Kramat Raya No.98, Kwitang, Kec. Senen, Kota Jakarta Pusat, DKI Jakarta 10450
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