Aktivitas Humas Wisata Setelah Pandemi: Memberdayakan Khalayak Sebagai Agen Humas Digital

Indriati Yulistiani

Sari


COVID-19 that hit the world since the end of 2019 has brought changes and impacts in people's lives. Tourism is one of the most affected industries. By looking at the situation of the community during the pandemic, which is more connected to digital media, especially social media and the main attention to health, safety and security issues, professional public relations need to formulate a new and adaptive public relations strategies and tactics. They have to modify the strategies and tactics they use before the pandemic. This paper aims to examine the most appropriate public relations strategies and tactics used to restore the glory of the tourism industry, including in Indonesia.

Kata Kunci


humas pariwisata, humas digital, media sosial

Teks Lengkap:

PDF

Referensi


Ali, A. (2021). How media consumption has Changed over the last decade (2011-2021). Visual Capitalist . https://www.visualcapitalist.com/how-media-consumption-has-changed-in-2021/

Bannikin Travel & Tourism Ltd. (2021). How Travel PR has Changed Since COVID-19 | Adventure Travel News. https://www.adventuretravelnews.com/how-travel-pr-has-changed-since-covid-19

Breakenridge, & Deirdre. (2012). Praise for Social Media and Public Relations: Eight New Practices for PR Professional (First). Pearson Education, Inc.

Daugherty, T., & Hoffman, E. (2013). eWOM and the importance of capturing consumer attention within social media. Https://Doi.Org/10.1080/13527266.2013.797764, 20(1–2), 82–102. https://doi.org/10.1080/13527266.2013.797764

Deuschl, D. (2006). Travel and Tourism Public Relations (first). Routledge.

Dwina, I. (2020). Melemahnya Ekonomi Indonesia Pada Sektor Pariwisata , Akibat Dampak dari Pandemi Covid-19. https://doi.org/10.31235/OSF.IO/8E27T

Gede Paramita, D. (2020). New Normal Bagi Pariwisata Bali Di Masa Pandemi Covid 19. Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya, 1-9.). Ejournal.Ihdn.Ac.Id, 05, 02. https://ejournal.ihdn.ac.id/index.php/PB/article/view/1723

Giantika, G. G. (2020). STRATEGI KOMUNIKASI PEMASARAN ONLINE PRODUK BUSANA MUSLIM ZOYA MELALUI INSTAGRAM @ZOYALOVERS (Studi Deskriptif Kualitatif Akun Instagram @zoyalovers). Jurnal Komunikasi, 11(1), 37–42. https://doi.org/10.31294/JKOM.V11I1.7467

Gozgor, G., Fang, J., Lu, Z., Kesharwani, P., Choudhury, H., Gorain, B., Molugulu, N., & Athawale, R. B. (2019). Fighting Strategies Against the Novel Coronavirus Pandemic: Impact on Global Economy. Frontiers in Public Health | Www.Frontiersin.Org, 8, 606129. https://doi.org/10.3389/fpubh.2020.606129

Gregory, A. (2010). Planning and Managing Public Relations Campaigns: A Strategic Approach (Thrid). KoganPage.

Ha, L., & Fang, L. (2012). Internet Experience and Time Displacement of Traditional News Media Use: An Application of the Theory of the Niche. Telematics and Informatics, 29(2), 177. https://doi.org/https://doi.org/10.1016/j.tele.2011.06.001

Hootsuit. (2022). Digital 2022: Another Year of Bumper Growth - We Are Social UK. https://wearesocial.com/uk/blog/2022/01/digital-2022-another-year-of-bumper-growth-2/

McQuail, D. (2010). McQuail ’ s Mass Communication Theory (6th ed.). Sage.

Motion, J., Heath, R. L., & Leitch, S. (2015). Social Media and Public Relations: Fake Friends and Powerful Publics (1st ed.). Routledge Taylor & Francis Group.

Ren, X. (2020). Pandemic and lockdown: a territorial approach to COVID-19 in China, Italy and the United States. Https://Doi.Org/10.1080/15387216.2020.1762103, 61(4–5), 423–434. https://doi.org/10.1080/15387216.2020.1762103

Ries, A., & Ries, L. (2002). The Fall of Advertising & the Rise of PR (1st ed.). Harper Collins Publishe Inc.

Sagiyanto, A., Agustian, W., Suryani, I., Bina Sarana Informatika, U., & Studi Hubungan Masyarakat, P. (2021). Strategi Komunikasi Humas Pemerintah Kota Tangerang Dalam Upaya Mempromosikan Destinasi Wisata Melalui Instagram (@humas_kota_tangerang). Jurnal Komunikasi, 12(2), 168–178. https://doi.org/10.31294/JKOM.V12I2.11834

Sutter, J. (2021). 5 ways COVID has changed tourism PR—for the better - Agility PR Solutions. https://www.agilitypr.com/pr-news/public-relations/5-ways-covid-has-changed-tourism-pr-for-the-better/

Teng, S., Khong, K. W., Goh, W. W., & Chong, A. Y. L. (2014). Examining the antecedents of persuasive eWOM messages in social media. Online Information Review, 38(6), 746–768. https://doi.org/10.1108/OIR-04-2014-0089/FULL/XML

Yeh, S.-S. (2020). Tourism recovery strategy against COVID-19 pandemic. https://doi.org/10.1080/02508281.2020.1805933




DOI: https://doi.org/10.31294/kom.v9i2.13564

DOI (PDF): https://doi.org/10.31294/kom.v9i2.13564.g5602

##submission.license.cc.by-sa4.footer##

Index by:


E-ISSN:  2549-3299

Dipublikasikan oleh LPPM Universitas Bina Sarana Informatika

Jl. Kramat Raya No.98, Kwitang, Kec. Senen, Kota Jakarta Pusat, DKI Jakarta 10450
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License