Analisa Loyalitas Wisatawan Mancanegara dengan Metode MALLVAL pada Wisata Belanja

Filda Rahmiati, Norfaridatul Akmaliah Othman, Grace Amin

Abstract


Pariwisata telah menjadi kegiatan ekonomi yang penting dan berkembang pesat di negara-negara berpenghasilan rendah dan menengah, Belanja adalah salah satu kategori utama belanja wisatawan, yang merupakan sumber pendapatan penting bagi ekonomi nasional baik secara langsung maupun melalui banyak keterkaitan dengan sektor lain dalam perekonomian. Belanja wisata bisa disebut sebagai daya tarik tersendiri bagi tumbuhnya pariwisata di Kota Bandung. Lebih dari itu, wisata belanja dapat memperbaiki kondisi ekonomi bisnis lokal seperti UKM karena lebih banyak pendapatan yang berasal dari penjualan produk kepada wisatawan mancanegara (wisman). Saat ini, pelanggan menjadi lebih berorientasi nilai, oleh karena itu penting bagi penjual yang menjual produk wisata untuk memahami nilai pelanggan Penelitian ini berfokus pada nilai pelanggan, kepuasan pelanggan dan loyalitas pelanggan pada wisatawan mancanegara yang melakukan aktifitas wisata belanja di Kota Bandung. Penelitian ini akan dilakukan di beberapa pusat perbelanjaan yang tersebar di Kota Bandung dengan menggunakan survey kuesioner yang diberikan kepada wisatawan mancanegara (wisman). Metode yang digunakan pada penelitian ini ada menggunakan kuesioner yang disebarkan pada wisman yang berkunjung ke Bandung. Analisa data dilakukan pada 103 wisman dan di uji menggunalan PLS. Hasil dari penelitian ini dinyatakan empat dari lima belas hipotesis dinyatakan memiliki pengaruh signifikan.


Keywords


Wisata belanja, Penilaian pelanggan, Kepuasan, Loyalitas

References


Alamsjah, I. M. (2016). PAPARAN KEMENTERIAN PARIWISATA RI UNTUK KIDi ke-6 2016. Retrieved from https://web.kominfo.go.id/sites/default/files/Paparan Kemenpar untuk KIDI 2016.pdf

Barutcu, S., Dogan, H., & Ungurren, E. (2011). Tourists’ perception and satisfaction of shopping in Alanya region: A comparative analysis of different nationalities. Procedia - Social and Behavioral Sciences, 24, 1049–1059. https://doi.org/10.1016/j.sbspro.2011.09.101

Chiu, W., Zeng, S., & Cheng, P. S.-T. (2016). The influence of destination image and tourist satisfaction on tourist loyalty: a case study of Chinese tourists in Korea. International Journal of Culture, Tourism and Hospitality Research, 10(2), 223–234. https://doi.org/10.1108/IJCTHR-07-2015-0080

Christian, M., Fernandez-Stark, K., Ahmed, G., & Gereffi, G. (2011). The Tourism Global Value Chain: Economic Upgrading and Workforce Development. Center on Globalization, Governance & Competitiveness (CGGC). https://doi.org/10.13140/RG.2.1.4327.7284

Eid, R., & El-Gohary, H. (2015). The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction. Tourism Management, 46, 477–488. https://doi.org/10.1016/j.tourman.2014.08.003

El-Adly, M. I., & Eid, R. (2015). Measuring the perceived value of malls in a non-Western context: the case of the UAE. International Journal of Retail & Distribution Management, 43(9), 849–869. https://doi.org/10.1108/IJRDM-04-2014-0045

El-Adly, M. I., & Eid, R. (2016). An empirical study of the relationship between shopping environment, customer perceived value, satisfaction, and loyalty in the UAE malls context. Journal of Retailing and Consumer Services, 31, 217–227. https://doi.org/10.1016/j.jretconser.2016.04.002

El-Adly, M. I., & Eid, R. (2017). Dimensions of the perceived value of malls: Muslim shoppers’ perspective. International Journal of Retail & Distribution Management, 45(1), 40–56. https://doi.org/10.1108/IJRDM-12-2015-0188

Garson, G. D. (2016). Partial Least Squares: Regression & Structural Equation Models. G. David Garson and Statistical Associates Publishing.

Gnanapala, W. K. A. (2015). Tourists Perception and Satisfaction : Implications for Destination Management. American Journal of Marketing Research, 1(1), 7–19. Retrieved from http://www.aisccience.org/journal/ajmr

Harris, P., & Khatami, N. A. (2017). Antecedents of word of mouth behaviour among female grocery shoppers in Iran. Journal of Islamic Marketing, 8(1), 2–15. https://doi.org/10.1108/JIMA-02-2015-0014

Hertinmalyana, M., Rahayu, A. H., & Wati, R. R. (2012). Analysis of Demand and Consumption of International Visitors to Indonesia (from selected countries).

Kotler, P., Bowen, J. T., & Makens, J. C. (2010). Marketing for Hospitality and Tourism (5th Editio). Prentice Hall.

Meng, F., & Xu, Y. (2012). Tourism shopping behavior: planned, impulsive, or experiential? International Journal of Culture, Tourism and Hospitality Research, 6(3), 250–265. https://doi.org/10.1108/17506181211246401

Ministry of Tourism Indonesia. (2016). About Indonesia. Retrieved from http://www.indonesia.travel/en/facts/about-indonesia

Nazri, M., Raji, A., & Zainal, A. (2016). The effect of customer perceived value on customer satisfaction : A case study of Malay upscale restaurants. Malaysian Journal of Society and Space, 3(3), 58–68.

Nugroho, A. A. (2009). PENGARUH KEMACETAN LALU LINTAS TERHADAP PERKEMBANGAN KEPARIWISATAAN KOTA BANDUNG (Studi Kasus: Kawasan Wisata Riau, Cihampelas, Alun-alun dan Kebon Binatang). ITB.

Oh, Y.-J. (2007). An exploration of tourist shopping. ProQuest Dissertations and Theses, (August), 157.

PIDII. (2016). Development of Tourism Destination Indonesia. Retrieved April 19, 2017, from http://www.pidii.co.id/en/core-material-of-tourism-2017/

Raluca, D. C., & Gina, S. (2003). THE IMPACT OF SHOPPING TOURISM ON THE FUTURE OF LEISURE SERVICES. Organization Behaviour for Leisure Services, 67–72.

Subrata, I. M. (2015). BELANJA WISATAWAN DOMESTIK KE PASAR SENI TRADISIONAL, 20(2), 94–103.

UNWTO. (2014). Global Report on Shopping Tourism. https://doi.org/10.1007/s13398-014-0173-7.2

UNWTO. (2016a). Shopping Tourism, key for destination marketing. Retrieved from http://media.unwto.org/press-release/2016-01-25/shopping-tourism-key-destination-marketing

UNWTO. (2016b). Tourism Highlights. https://doi.org/10.18111/9789284418145

WTTC. (2017). Tourism Economic Impact 2017: World. World Travel & Tourism Council. Retrieved from http://travelbi.turismodeportugal.pt/pt-pt/Documents/Análises/Economia/economicimpactanalysisworld2017.pdf

Yuan, J., Fowler, D. C., Goh, B. K., & Lauderdale, M. K. (2013). Mexican cross-border shoppers’ motivations to the USA. International Journal of Culture, Tourism and Hospitality Research, 7(4), 394–410. https://doi.org/10.1108/ijcthr-02-2013-0004




DOI: https://doi.org/10.31294/jeco.v2i2.4437

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

ISSN: 2355-0295 || EISSN: 2549-8932

-----------------------

Indexed by:

   
  
  worldcat  
 dipublikasikan oleh LPPM Universitas Bina Sarana Informatika dengan dukungan Relawan Jurnal Indonesia

Jl. Kramat Raya No.98, Kwitang, Kec. Senen, Kota Jakarta Pusat, DKI Jakarta 10450
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License