MEMASARKAN VISI KEPADA PEMEGANG SAHAM
Abstract
To convince the shareholders, management companies need to create and communicate the corporate
vision. The company's vision should include the concept of sustainability, because it can provide a
competitive advantage in the long run. Companies in the business landscape, particularly on the
polarization of the market and the scarcity of natural resources can add significant meaning of the
concept of sustainability. Companies need to communicate to the shareholders that the application of
sustainable business practices will enhance the implementation of sustainable business practices that
will increase productivity costs, revenue and brand value of the company.
Key words: Vision, Shareholders, Sustainability
Full Text:
PDFReferences
Barrett, Richard. 2003. Vocational Business:
Training, Developing and Motivating
People Business & Economics .
Christensen, M. Clayton. 2000. The Innovator’s
Dilemma: When New Technologies
Cause Great Firm to Gail. New York:
HarperBusiness.
Collins, C,. Jim, Jerry I. Porras. 1991.
Organizational Vision and Visionary
Organization. California Management
Review. Fall
Elbert, RJ and Griffin, RW. (2005), Business
Essentials, Upper Saddle River, Eight
Editions, N.J. Prentice Hall.
Griffin, R. 2006. Business, 8th Edition. NJ:
Prentice Hall.
http://galeriukm.web.id/
http://www.pa-international.org/pa_csr2/file/
/JakartaCSR-CombatMalnut
ConferenceREPORT2%202%2011FI
NAL-v%20070211.pdf
Hart, L. Stuart. 2005. Capitalism at the
Crossroads: The Unlimited Business
Opportunities in Soving the World’s
Most Difficult Problems. Philadephia:
Wharton School Publishing.
Hatch, Mary Jo, Majeken Schultz. Are the Stars
Aligned for Your Corporate Brand?.
Havard Business Review. Februari
Kotler, Philip, Kartajaya and Young. 2004.
Atracting Investor: A Marketing
Approach to Finding Funds for Your
Business. Hoboken, NJ. John Wiley &
Sons Inc
Kotler, Phillip., Hermawan Kartajaya., Iwan
Seriawan. 2010. Mulai dari Produk ke
Pelanggan ke Human Spirit:
Marketing 3,0. Erlangga. Jakarta.
Kotelr, Philip, Nancy, R. Lee. 2009. Up and Out
of Poverty: The Social Marketingg
Solution. Philadelphia: Wharton
School Publishing.
Robbins, Stephen dan Mary coulter. 2007.
Management, 8th Edition. NJ: Prentice
Hall.
Willard, Bob. 2005. The Next Sustainability
Wave: Building Boardroom Buy-in.
British Columbia: New Society
Publishers.
Wibisono, Dermawan. 2006. Manajemen Kinerja
: Konsep, Desain, dan Teknik
Meningkatkan Daya Saing Perusahaan
Pengarang. Jakarta: Erlangga
Yunus, Muhammad. 2007. Banker to the Poor:
Mocro-Lending and the Battle agains
World Povety. Ney York:
PublicAffairs. Oxford English
Dictionary
DOI: https://doi.org/10.31294/jc.v12i1.7857
ISSN: 2579-3314