Email this article Pengaruh Corporate Image Dan Perceived Value Terhadap Customer Loyalty Pada Jasa Gofood
Abstract
The aim of this research is to examine influence of corporate image and perceived value towards gofood customer loyalty. This research is examined quantitatively. Data of this research is primary data collected through questionnaire, each question is represented in 1-5 likert scale. Population of this research is Surakarta society who has installed gojek apps, especially who has used gofood service. Number of sample of this research is 100 respondents. Data analysis method used in this research is multiple linier regression. Resulting that corporate image has a significant influence on gofood customer loyalty. In contrast perceived value doesn’t have significant influence on gofood customer loyalty.
Full Text:
PDFReferences
Annur, C. M. (2020). Normal Baru, Layanan Pesan Antar Perusahaan Digital Bersaing Ketat. Katadata.Co.Id.
Badan Pusat Statistik. (2020). Rata-Rata Laju Pertumbuhan Penduduk menurut Provinsi.
Citradi, T. (2020). Alasan Munculnya Pesaing Grab-Gojek di Bisnis Antar Makanan. Www.Cnbcindonesia.Com.
https://www.cnbcindonesia.com/tech/20200721122848-37-174272/alasan-munculnya-pesaing-grab-gojek-di-bisnis-antar-makanan
CNN Indonesia. (2019). Grab Kuasai Pasar Ojol Indonesia, Grabfood Kalah dari Gofood. Www.Cnnindonesia.Com. https://www.cnnindonesia.com/teknologi/20190715190631-185-412344/grab-kuasai-pasar-ojol-indonesia-grabfood-kalah-dari-gofood
Dewastuti, N. K., & Ngatno, N. (2017). Pengaruh Harga dan Citra Perusahaan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Giant Kota Semarang). Jurnal Ilmu Administrasi Bisnis, 6(3), 565–571.
Gumussoy, C. A., & Koseoglu, B. (2016). The effects of service quality, perceived value and price fairness on hotel customers’ satisfaction and loyalty. Journal of Economics, Business and Management, 4(9), 523–527.
Kholis, A. M., & Ferdian, A. (2019). Pengaruh Kualitas Pelayanan Transportasi Online Gojek Terhadap Kepuasan Pelanggan Pada Mahasiswa/I Administrasi Niaga Politeknik Negeri Jakarta. JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam), 7(1), 1.
Kotler, P. dan K. L. K. (2016). Manajemen Pemasaran (Edisi 12). PT. Indeks, Jakarta.
Koupai, M. R., Alipourdarvish, D. Z., & Sardar, D. S. (2015). Effects of trust and Perceived value on customer loyalty by mediating role of customer satisfaction and mediating role of customer habit ( case study : Agricultural internet bank customers in Tehran ).
Kristo, F. Y. (2017). Awal Mula Transportasi Online Menjamur di Indonesia. Www.Inet.Detik.Com.
Lee, T. (2019). Gojek says it’s leading in Indonesia’s food delivery market. Techinasia.Com.
Mardiana, F., & Rahmidani, R. (2020). Pengaruh Harga, Kepercayaan dan Citra Perusahaan Terhadap Loyalitas Pelanggan Perusahaan Otobus Kurnia (PO. Kurnia) Rute Padang-Medan. Jurnal Ecogen, 3(2), 232–241.
Purba, R. P., & Ibrahim, M. (2017). Pengaruh Citra Perusahaan Terhadap Loyalitas Pelanggan (Studi Kasuspt. Bintang Utara Perwakilan Dolok Sanggul). Riau University.
Wahyuni, D., & Ihsanuddin, I. (2019). Perceived Value dan Loyalitas Pengguna Kartu Kredit: Peran Kepuasan Sebagai Variabel Pemediasi. J-MAS (Jurnal Manajemen Dan Sains), 4(2), 228. https://doi.org/10.33087/jmas.v4i2.103
Xhema, J., & Metin, H. (2017). How Product Quality and Corporate Image Affect Customer Loyalty : an Empirical Study. November, 9–14.
DOI: https://doi.org/10.31294/jc.v21i2.10212
ISSN: 2579-3314
