STRATEGI MARKETING DALAM MENGINDETIFIKASI SEGMEN PASAR DAN MEMILIH PASAR SASARAN PERUSAHAAN

Widi Winarso

Abstract


Abstract:

There are many firm which utilize target marketing. Herein grocer differentiates segment – main market segment, drawn a bead on one or duia segemen it, and develops pemasran's product and program that designed by special for masing – masing segment. Than does ala marketing effort disperse, they can centralize attention on the most buyer maybe get they are bang-up. In this paper works through how objective marketing to be necessitated do stage – main stage which is mengindetifikasi and sorts –milah buyer group that variably – difference who may ask for product and or alone marketing hotchpotch (market segmentation), choose one or more market segment to be entered(Shoot of market)

Keyword:

market segmentation, marketing mix, targeting market                    

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References


Winarso, Widi, 2007, Analisa Strategi Pemasaran pada Perusahaan Distributor PT. Maya Muncar, Laporan Tugas Akhir Konsentrasi, Program Magister Management Universitas Persada Indonesia.

Kotler, Philip, 2000, Manajemen Pemasaran, edisi millennium I, Jakarta, Penerbit Indeks Kelompok Gramedia Jakarta

Robertson, Thomas S, Barick, Howard, “Successfully Approach to Segmenting Industrial Market”, Journal of Marketing , Oktober 1992, h 5-12.

E Lashmawi, Farid, 2000, Competing Globally, Mastering Multi Cultural Management and Negotiation, Butterworth Heinemann.

http://organisasi.org/arti-definisi-pengertian-pemasaran-menurut-para-ahli-ilmu-manajemenpemasaran-marketing-dasar




DOI: https://doi.org/10.31294/jp.v7i2.344

 dipublikasikan oleh LPPM Universitas Bina Sarana Informatika Jakarta

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