STRATEGI MEMENANGKAN PERSAINGAN DENGAN BALANCED SCORECARD

Siti Nuryati

Abstract


Abstract:

Balanced scorecard is a management step, which is needed to improve the organization's financial performance in the process. Measurement of non-financial and financial information systems part of all staff throughout the organization. Balanced scorecard as a tool to exchange the work process, which must be with some organization that recently envisioned. Some companies which are designed on a vision and strategy can not be controlled for the competitive position in BSC. Companies can propaganda on planning to make an appointment BSC can also provide measurement system better. In the competitive process is prepared BSC consists of the implementation of interviews, workshops, and estimates on a reconsideration of research each year. As part of strategic planning is the location of the main objectives, therefore, can perform the primary purpose strategy location is therefore better able to perform the BSC to give effect to the level of customer satisfaction and improve the level of achievement. Customers will be loyal to the company if the company agreed to complete the request in a timely manner

Keyword:

balance score value, financial performance                    

Full Text:

PDF

References


Atkison, Anthony A. Rajiv D. Banker, Robert S.Kaplan, and Mark S. Young, Management Accounting, USA : Prentice – Hall International, 2002

Hansen, Don R, and Maryanne M. Mowen, Management Accounting. 5 Th edistion, Oklahoma State University, 2000

Kaplan, Robert S., and David P. Norton, Translating Strategy Into Action : The Balanced Scorecard, USA : Harvard Businness Scholl Press, 2001

Mulyadi, Balanced Scorecard : Alat Manajemen Kontemporer untuk Pelipatganda Kinerja Keuangan Perusahaan, Edisi ke-1, Jakarta : Salemba Empat, Maret 2001.

Porter, Michael E. Keunggulan Bersaing Menciptakan dan Mempertahankan Kinerja Unggul, 2004

Secakusuma, Thomas, Perspektif Proses Internal Bisnis Dalam Balanced Scorecard, Dalam Usahawan 06 (Juni, XXVI), Jakarta, 2001

Yuwono, Soni, Sukarno Edy, Ichsan, M. Petunjuk Praktis Penyusunan Balanced Scorecard: Menuju Organisasi yang berfokus pada strategi, Jakarta: Gramedia Pustaka Utama, 2002

The Balanced Scorecard Institute, Balanced Scorecard, Rockville, USA,http://www.balancedscorecard.org/




DOI: https://doi.org/10.31294/jp.v7i2.341

 dipublikasikan oleh LPPM Universitas Bina Sarana Informatika Jakarta

Jl. Kramat Raya No.98, Kwitang, Kec. Senen, Kota Jakarta Pusat, DKI Jakarta 10450
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License