Kemampuan Wanita Pengusaha ”Home Industry” Makanan Di Kecamatan Kretek

Sari

Abstract - In this modern era, the role of women is increasingly widespread, in various professions, women have a balanced position of men. Including women entrepreneurs '' Home Industry '' food. Thus this study aims to find out how much the entrepreneurial skills of entrepreneurs ‘'home industry’' food is, and the factors that constrain business women '' Home Industry '' food in its management. The population of this study is the 'Home Industry' business women in Kretek Bantul sub-district. The sample was taken by random sampling, each village was taken by 3 female entrepreneurs, so that all sub-districts of the study were 15 (fifteen) people. The method of data collection uses the questionnaire method and is equipped with guided interview methods. Data analysis techniques use percentage techniques. The conclusions of this study are as follows. (1) women entrepreneurs '' Home Industry '' in Kretek sub-district capable of being unable to manage businesses (53%), (2) factors that become constraints on managing women's business ''Home Industry'' in Kretek sub-district are: ( a) living expenses of family members (93%), (b) technological progress (93%), (c) promotional costs through media (87%), (d) competition between entrepreneurs (73%), and (e) capital ( 67%). It is recommended that there be coaching and training for women entrepreneurs 'home industries' in the field of business management, financial accounting, media use, and business arrangements in accordance with the environment, and the provision of low interest capital and easy procedures.

Keywords : Entrepreneurship, Women, Home Industry food

Abstrak - Pada masa modern ini, peran wanita semakin luas, di dalam berbagai profesi, wanita telah memiliki kedudukan seimbang kaum laki-laki. Termasuk wanita pengusaha ’’Home Industry’’ makanan. Dengan demikian penelitian ini bertujuan ingin mengetahui seberapa besar kemampuan berwirausaha wanita pengusaha ’’Home Industry’’ makanan, dan faktor-faktor yang menjadi kendala para wanita pengusaha ’’Home Industry’’ makanan dalam pengelolaannya. Populasi penelitian ini adalah para wanita pengusaha ’’Home Industry’’ makanan di kecamatan Kretek Bantul. Sampel diambil secara random sampling, masing-masing desa diambil 3 orang pengusaha wanita, sehingga seluruh kecamatan subyek penelitian sebanyak 15 (lima belas) orang. Metode pengumpulan data menggunakan metode angket dan dilengkapi metode interviu terpimpin. Teknik analisis data menggunakan teknik prosentase. Kesimpulan penelitian ini adalah sebagai berikut. (1) wanita pengusaha ’’Home Industry’’ makanan di kecamatan Kretek berkemampuan kurang mampu dalam mengelola usaha (53%), (2) faktor yang menjadi kendala pengelolaan usaha wanita pengusaha ’’Home Industry’’ makanan di kecamatan Kretek adalah : (a) biaya hidup anggota keluarga (93%), (b) kemajuan teknologi (93%), (c) biaya promosi melalui media (87%), (d) persaingan antar pengusaha (73%), dan (e) permodalan (67%). Disarankan perlu diadakan pembinaan dan pelatihan bagi wanita pengusaha ’’Home Industry’’ makanan dalam bidang manajemen usaha, pembukuan keuangan, pemakaian media, dan pengaturan usaha sesuai lingkungan, dan penyediaan permodalan berbunga ringan dan prosedur mudah.

Kata kunci : Wirausaha, Wanita, Home Industry makanan.