Email Artikel ini 
Sembunyikan
Tampilkan Semua
Optimalisasi Investasi Bagi Desa Wisata: Studi Pada Desa Wisata Wonosemar
Sari
Kabupaten Boyolali menyusun program kerja yang mendukung pengembangan desa wisata yang tersebar di berbagai kecamatan. Desa Wisata Wonosemar di Desa Pentur merupakan salah satu desa wisata yang didirikan oleh Pemerintah Kabupaten Boyolali. Beberapa kali kawasan Desa Wonosemar mengalami kegagalan dalam pengembangan wisata, sehingga perlu dilakukan upaya untuk menghindari kegagalan dalam sektor wisata. Penelitian ini dilakukan untuk menemukan strategi terbaik dalam mendukung pengembangan Desa Wisata Wonosemar. Pendekatan yang dilakukan melalui metode deskriptif analistik melalui analisis SWOT untuk menemukan strategi yang tepat dalam pengembangan Desa Wisata Wonosemar. Data yang digunakan untuk menentukan IFAS dan EFAS berasal dari para informan penting dalam pengelolaan Desa Wisata Wonosemar. Tahapan berikutnya merupakan analisa SWOT yang memperoleh hasil menunjukkan bahwa kuadran I merupakan strategi agresif untuk digunakan dalam pengembangan desa wisata. Strategi yang agresif dapat menerapkan investasi yang tepat dalam pengembangan fasilitas di Desa Wisata Wonosemar. Fasilitas yang lengkap akan menunjang daya tarik wisata yang berdampak langsung kepada masyarakat, pemerintah dan investor.
Kata Kunci
Teks Lengkap:
PDFReferensi
Ahzar, Yulfan Arif Nurohman; Fahri Ali. 2019. “Peningkatan Pendapatan Masyarakat Melalui Industri Kreatif Pada Wisata Religi Masjid Jami’ Menggoro Dan Wisata Tradisi Jumat Pahing.” Pp. 292–99 in Membangun Ekonomi Kreatif yang Berdaya Saing.
Arliman, Laurensius. 2018. “Role Investment in Development Policy of Tourism Economics in West Sumatera Province.” KANUN : Jurnal Ilmu Hukum 20(2).
Creswell, John W. 2014. Research Design: Qualitative, Quantitative, And Mixed Methodes Approach. Fourth. California: SAGE Publications, Inc.
Faizah, Nimatul. 2022. “Lokasi 45 Desa Wisata Boyolali, Paling Banyak Di Lereng Merapi-Merbabu?” Solopos.Com.
Firuza, Mubinovna Rakhmatullaeva. 2020. “Investment as a Factor of Regional Tourism Development.” South Asian Journal of Marketing & Management Research 10(10). doi: http://dx.doi.org/10.5958/2249-877X.2020.00072.7.
Glaveanu, Vlad Petre, Michael Hanchett Hanson, John Baer, Baptiste Barbot, Edward P. Clapp, Giovanni Emanuele Corazza, Beth Hennessey, James C. Kaufman, Izabela Lebuda, and Todd Lubart. 2020. “Advancing Creativity Theory and Research: A Socio‐cultural Manifesto.” The Journal of Creative Behavior 54(3):741–45.
Haley, Usha C. V., and George T. Haley. 1997. “When The Tourists Flew In: Strategic Implications Ff Foreign Direct Investment In Vietnam’s Tourism Industry.” Management Decision 35(8).
Hawkins, Donald E., and Shaun Mann. 2007. “The World Bank’s Role in Tourism Development.” Annals of Tourism Research 34(2):348–63.
Lewis, James B. 1993. “A Rural Tourism Development Model.” Tourism Analysis 2(2).
Margaryan, Lusine, and Peter Fredman. 2017. “Bridging Outdoor Recreation and Nature-Based Tourism in a Commercial Context: Insights from the Swedish Service Providers.” Journal of Outdoor Recreation and Tourism 17:84–92. doi: 10.1016/j.jort.2017.01.003.
Matilainen, Anne, and Merja Lähdesmäki. 2014. “Nature-Based Tourism in Private Forests: Stakeholder Management Balancing the Interests of Entrepreneurs and Forest Owners?” Journal of Rural Studies 35:70–79. doi: 10.1016/j.jrurstud.2014.04.007.
Moeljadi, Adil Siswanto. 2015. “Eco-Tourism Development Strategy BaluranNational Park in the Regency of Situbondo, East Java, Indonesia.” International Journal of Evaluation and Research in Education (IJERE) 4(4):185–95.
Purnomo, Singgih, Endang Siti Rahayu, and Asri Laksmi Riani. 2019. “Tourism Village Management Based on Information Technology with Destination Management System.” Proceeding of ICOHETECH 229–33.
Purwatiningsih, Sri Desti. 2022. “Pemahaman Masyarakat Sekitar Hutan Pada Informasi Konservasi Hutan Dalam Memanfaatkan Dan Melestarikan Hutan Taman Nasional Gunung Halimun Salak.” IKRA-ITH HUMANIORA: Jurnal Sosial Dan Humaniora 6(1):110–20.
Ramdhan, Muhammad. 2021. Metode Penelitian. Cipta Media Nusantara.
Rangkuti, Freddy. 2013. SWOT Balanced Scorecard. keempat. Jakatra: Gramedia Pustaka Utama.
Risdawati AP, A., Dian Karinawati Imron, and Cita Pertiwi. 2020. “Tourism Village: Challenges and Opportunities in New Normal.” 510(June):540–44. doi: 10.2991/assehr.k.201219.082.
Samimi, Ahmad Jafari, Somaye Sadeghi, and Soraya Sadeghi. 2013. “The Relationship between Foreign Direct Investment and Tourism Development: Evidence from Developing Countries.” Institutions and Economies 5(2):59–68.
Saner, Raymond, Lichia Yiu, and Mario Filadoro. 2019. “Tourism Development in Least Developed Countries.” Pp. 94–120 in Sustainable Tourism. IGI Global.
Sørensen, Flemming, and Jørgen Ole Bærenholdt. 2020. “Tourist Practices in the Circular Economy.” Annals of Tourism Research 85:103027. doi: 10.1016/j.annals.2020.103027.
Sørensen, Flemming, and Thomas Skou Grindsted. 2021. “Sustainability Approaches and Nature Tourism Development.” Annals of Tourism Research 91:103307. doi: 10.1016/j.annals.2021.103307.
Sudibyo, Didit Yoga, Muh Triyanto, and Hendri Nuryadi. 2021. “Social Capital of Forest Protection Community Association (PMPH) in Muria Forest Preservation Efforts.” in Proceeding of the 1st International Conference on Social Sciences and Education.
Sumarto, Rumsari Hadi, S. Sumartono, M. R. Muluk, and Muhammad Nuh. 2020. “Penta-Helix and Quintuple-Helix in the Management of Tourism Villages in Yogyakarta City.” Australasian Accounting, Business and Finance Journal 14(1):46–57.
Trisnaningtyas, Farida. 2012. “Wonosemar: UNS-Boyolali Garap Wonosemar.” Solopos.Com.
Waluyo, Waluyo, Yulfan Arif Nurohman, Lina Ayu Safitri, and Rina Sari Qurniawati. 2022. “Potensi Pengembangan Wisata Halal Di Wisata Religi Desa Menggoro Untuk Menunjang Ekonomi Kerakyatan.” Khasanah Ilmu - Jurnal Pariwisata Dan Budaya 13(2):171–79. doi: 10.31294/khi.v13i2.14413.
Wijijayanti, Trisetia, Yuli Agustina, Agung Winarno, Lulu Nurul Istanti, and Buyung Adi Dharma. 2020. “Rural Tourism: A Local Economic Development.” Australasian Accounting, Business and Finance Journal 14(1):5–13.
Yeh, Chien Mu. 2021. “The Signaling Roles of Ownership and Board Structure for Foreign Institutional Investors in the Tourism Industry.” Journal of Hospitality and Tourism Management 49:65–73. doi: 10.1016/j.jhtm.2021.08.026.
Zebua, Manahati. 2016. Pemasaran Pariwisata: Menuju Festival Sail Daerah. Deepublish.
Zhang, Yunxing, Weizhen Li, Ziyang Li, Meiyu Yang, Feifei Zhai, Zhigang Li, Heng Yao, and Haidong Li. 2022. “Spatial Distribution Characteristics and Influencing Factors of Traditional Villages in Chin.” International Journal of Environmental Research and Public Health 19(8). doi: 10.3390/ijerph19084627.
DOI: https://doi.org/10.31294/khi.v14i2.17018
====================================================================
Terbit setiap bulan Maret & September, ISSN : 2655-5433 (online)
