Optimalisasi Investasi Bagi Desa Wisata: Studi Pada Desa Wisata Wonosemar

Yulfan Arif Nurohman, Lina Ayu Safitri, Rina Sari Qurniawati, Kholifatun Khoirunnisa, Fahri Ali Ahzar

Sari


Kabupaten Boyolali menyusun program kerja yang mendukung pengembangan desa wisata yang tersebar di berbagai kecamatan. Desa Wisata Wonosemar di Desa Pentur merupakan salah satu desa wisata yang didirikan oleh Pemerintah Kabupaten Boyolali. Beberapa kali kawasan Desa Wonosemar mengalami kegagalan dalam pengembangan wisata, sehingga perlu dilakukan upaya untuk menghindari kegagalan dalam sektor wisata. Penelitian ini dilakukan untuk menemukan strategi terbaik dalam mendukung pengembangan Desa Wisata Wonosemar. Pendekatan yang dilakukan melalui metode deskriptif analistik melalui analisis SWOT untuk menemukan strategi yang tepat dalam pengembangan Desa Wisata Wonosemar. Data yang digunakan untuk menentukan IFAS dan EFAS berasal dari para informan penting dalam pengelolaan Desa Wisata Wonosemar. Tahapan berikutnya merupakan analisa SWOT yang memperoleh hasil menunjukkan bahwa kuadran I merupakan strategi agresif untuk digunakan dalam pengembangan desa wisata. Strategi yang agresif dapat menerapkan investasi yang tepat dalam pengembangan fasilitas di Desa Wisata Wonosemar. Fasilitas yang lengkap akan menunjang daya tarik wisata yang berdampak langsung kepada masyarakat, pemerintah dan investor.


Kata Kunci


desa wisata; investasi; wisata wonosemar; pengembangan wisata

Teks Lengkap:

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Referensi


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DOI: https://doi.org/10.31294/khi.v14i2.17018