Lanskap Linguistik Daya Tarik Wisata: Aspek Multilingualisme di Kawasan Pariwisata Nasional Lembang dan Tangkubanparahu

Cep Ubad Abdullah, Shandra Rama Panji Wulung

Sari


Rencana Jangka Menengah Nasional tahun 2020-2025 telah menetapkan arah pembangunan terkait kepariwisataan di Indonesia, diantaranya yaitu kawasan Lembang dan Tangkubanparahu yang masuk dalam Destinasi Pariwisata Nasional Bandung-Ciwidey. Penelitian ini bertujuan untuk mengetahui multilingualisme dalam lanskap linguistik di Kawasan pariwisata. Penelitian dilakukan selama enam bulan yang berlokasi di tiga daya tarik wisata di Kawasan Pengembangan Pariwisata Nasional (KPPN) Lembang dan Kawasan Strategis Pariwisata Nasional (KSPN) Tangkubanparahu yaitu Taman Wisata Alam Tangkubanparahu, Lembang Park Zoo, dan The Great Asia Afrika. Penelitian ini menggunakan metode kualitatif dengan data primer yang diperoleh melalui observasi dan dokumentasi. Sedangkan data sekunder diperoleh melalui dokumen sekunder bersumber pada penelitian terdahulu, pustaka, dan kebijakan pemerintah terkait kepariwisataan. Analisis data yang digunakan yaitu analisis kualitatif deskriptif. Temuan penelitian menunjukan bahwa dari tiga daya tarik wisata monolingual mendominasi karakteristik multilingualisme dengan Lembang Park Zoo sebagai daya tarik wisata yang memiliki tanda multilingualisme tertinggi. Sementara kepemilikan didominasi oleh top-down yang dilakukan oleh pengelola daya tarik wisata dan pemerintah setempat.


Kata Kunci


Lanskap linguistik, Lembang, Multilingulisme, Tangkubanparahu

Teks Lengkap:

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Referensi


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DOI: https://doi.org/10.31294/khi.v14i1.14350