M Qadafi Khairuzzaman


PT.Delta Jaya Motor is a company engaged in the sale of spare parts yamaha motor that serves the needs of consumers in large enough quantities. PT.Delta Jaya Motor to retain customers and gain new customers with a wide range of strategies used. The strategy is meant here is the strategy of CRM (Customer Relationship Management ) which is one of the tools of collaboration with customers who use a variety of companies to maintain the relationship and create a situation of win-win by improving the value of customers' lives every day through a variety of ways , so that the customer remain loyal to the services provided by these companies. So customer satisfaction will be measured by the success of product marketing. Design and analysis methods used in the development Electronic Customer Relationship Management (E-CRM) is the system Linear Sequential atau Waterfall Model. This method is a classical model which is systematic and easy to understand because the successive stages of building a software ranging from process communication, planning, modeling, construction hingga proses deployment.

Full Text:



Anton, Jon, Petouhoff, Natalie L., 2002, CRM : Then Bottom Line to Optimizing Your ROI, new Jersy: Prentice Hall

Buttle , Francis, (2007). Customer Relationship Management (Manajemen Hubungan Pelanggan) Concept and Tools.Bayu Media Publising.

Bergeron, Bryan P. 2002. Essentials of CRM: A Guide to Customer RelationshipManagement. New York: John Wiley & Sons

Chandra S, Strickland T J. 2004. TechnologicalDifferences Between CRM and e-CRM.University of Louisville.

Griffin, Jill. 2005. Customer Loyalty: Menumbuhkan dan Mempertahankan Kesetiaan Pelanggan Edisi Revisi dan Terbaru. Diterjemahkan oleh Dr. Dwi Kartini Yahya. Erlangga: Jakarta

Gilbert. 2003. Customer Relationship Management, Integrating Marketing Strategy andInformation Technology. International Edition. Wiley.

Greenberg, Paul. (2002). CRM Customer Relationship Management Essential CustomerStrategies For The 21st Century At The Speed Of Light Second Edition. New York : McGraw Hill.

Greenberg, Paul. (2010). CRM At The Speed Of Light: 4th Edition. New York:McGraw-Hill

Hamidin, Dini. 2008. Model Customer Relationship Management (CRM) di Intansi Pendidikan.Journal of Seminar Nasional Aplikasi Teknologi Informasi 2008 (SNATI 2008). 1(3): 31-34.

Kotler, Philip & Keller L., Kevin. 2007. Manajemen Pemasaran Jilid 1 Edisi 12. Jakarta: PT. Indexs.

Kusrini., dan Kunoyo, Andri. (2007). Tuntunan Praktis Membangun Sistem Informasi Akuntansi dengan Visual Basic dan Microsoft SQL Server, Semarang : Penerbit Andi.

Kendall E, Kendall J, 2007, “Analsis dan Perancangan Sistem”, PT. Index. Klaten

Kalakota, R. dan Robinson, M. (2001), E-Business 2.0 Roadmap forSuccess,Massachusetts: Addsion Wesley Longman Inc.

Kalakota, R., and Maria, R. (2004). e-Business 7.0: A roadmap to success.

Mulyanto, Agus. (2009). Sistem Informasi Konsep dan Aplikasi.Yogyakarta : Pustaka Pelajar.

Oetomo, B., J. Simandjuntak, dan A. Sukoco. (2003). i-CRMMembina Relasi dengan Pelanggan.Com. Yogyakarta:Andi.

Peelen, E. (2005). Customer relationship management, England: Prentice-Hall.

Park, D.H. & Kim, S. (2008). The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews. Electronic Commerce Research and Applications.

Sommerville, I. (2010). Software Engineering. (9th edition). New Jersey : Addison Wesley

Seyhmun Baloglu. 2002. Dimension of Customer Loyalty: Separating Friends from Well Wisher. Cornell University.

Simarmata. Janner (2010), “Rekayasa Perangkat Lunak”, Andi Offset, Yogyakarta

Sutarman. 2007. “Membangun Aplikasi Web Dengan PHP Dan MySQL”. Yogyakarta : Graha Ilmu

Sugiri dan Haris Saputro. 2008. “Pengelolaan Database MySQL denganPHPMyAdmin”. Graha Ilmu: Yogyakarta

Turban, Efraim. (2004). Electronic Commerce A managerial Perspective, PrenticeHall, New Jersey.

Tidwell, J. (2006). “Designing Interfaces”. United States of America: O'Reilly Media, Inc

Turban, Efraim. (2004). Electronic Commerce A managerial Perspective, New Jersey: Prentice Hall.

Valade, Janet. (2006). “PHP and MySQL For Dummies, 3rd Edition”. Wiley Publishing,Indianapolis

Yunitarini, Rika, Purnomo Budi Santoso, and Heru Nurwarsito. "Implementasi Perangkat Lunak Electronic Customer Relationship Management (E-CRM) dengan Metode Framework of Dynamic CRM." Jurnal EECCIS 6.1 (2013): pp-83.

Zikmund, William G, Mcleod, Raymond, Gilbert, Faye W. (2003). Customer Relationdhip Management :Integrating Marketing Strategy and Information Technology. John Wiley and Sons

p-ISSN  2339-1928

e-ISSN 2579-633X

Editor's Address:

AMIK BSI Pontianak

Jl. Abdurrahman Saleh No.18 A Pontianak, Kalimantan Barat 78124

Telp : (0561)583924

Fax : (0561) 583934

Email : 

Jurnal Khatulistiwa Informatika Indexed by: