ANALISIS KARAKTER WISATAWAN MANCANEGARA TERHADAP FASILITAS WISATA KAWASAN PRAWIROTAMAN

Reiza Miftah Wirakusuma

Sari


Abstract - The research was conducted in Prawirotaman, Yogyakarta. The power of historical value, Batik Craftsmen and relaxed atmosphere generate the value of the accommodation which was very precious to be a tourist attraction. This study will reveal what affect foreign tourists  for coming to Prawirotaman recently after rapid hotel development. The objectives of this research is to identify profile and character of foreign tourists from psychography, geography, and demography segmentation as well as tourism trend. Next, to identify the perception of foreign tourists from tourist attraction, accesibility, amenities, price, service quality, advertising, number of visit, length of stay, and expenditure. Last, to identify which factor is the most influencing foreign tourists perception in Prawirotaman. The research methods that have been used are quantitative in multiple regression analysis and qualitative in analysis descriptive.These findings generated the biggest 5 market by nationality such as Netherland, Germany, France, USA and Japan. From the analysis can be concluded that(1) There is an existence of the partial effect between variable of attractiveness with tourist arrivals. This emphasizes that variable of attractions is influencing independently without other variables. Furthermore, it is also indicating that the power of Prawirotaman is an affordable international culinary complex with afforadble price as well as serenity ambience and various types of accommodation. (2) The character of foreign tourists affect the combination of tourism products offered by  Prawirotaman Tourism Operators (Hotels, Travel Agents, Restaurants). As the highlight, the characters of foreign tourists are more influenced by demographic segment..

 

Keywords: Tourism Products, Prawirotaman, Perception, Character, Foreign Tourists

 

Abstrak - Prawirotaman dikenal wisatawan mancanegara sebagai suatu kawasan wisata mulai tahun 1974.Kekuatan nilai historis, pengrajin batik dan suasana akomodasi yang santai menjadikan nilai yang sangat berharga bagi suatu daya tarik wisata. Dengan adanya perkembangan teknologi dan semakin tingginya persaingan perhotelan di Yogyakarta, Lalu bagaimanakah dengan kondisi saat ini? penelitian ini akan mengungkap apa yang mempengaruhi wisatawan mancanegara datang ke kawasan Prawirotaman. Temuan-temuan yang dihasilkan yaitu Wisatawan Mancanegara didominasi 5 besar kewarganegaraan: Belanda, Jerman, Perancis, USA, dan Jepang. Dari hasil analisis dapat disimpulkan bahwa (1) Adanya pengaruh secara parsial antara variabel daya tarik terhadap kunjungan wisatawan mancanegara. Hal ini menyatakan bahwa variabel Daya Tarik dapat berpengaruh secara mandiri tanpa variabel lain. Hal ini juga menandakan bahwa kekuatan daya tarik kawasan yang utama adalah keragaman kompleks kuliner internasional dengan harga yang terjangkau disamping suasana dan ketersediaan akomodasi. (2) Karakter wisatawan mancanegara mempengaruhi kombinasi dari produk wisata yang ditawarkan Kawasan Prawirotaman. Perlu diketahui bahwa karakter segmentasi demografis ternyata lebih dominan untuk menentukan pola perjalanan. kesimpulannya, wisatawan mancanegara dibagi berdasarkan usia seperti Youth Travelers (Independent or Couple), Honeymooners, Retirement, and Family with infant or younger children. Berdasarkan data sekunder dan pengamatan, segmentasi Youth Travelers bersifat sangat sensitif terhadap harga dan pengguna internet yang sangat aktif, lalu segmentasi Retirement and Family lebih berorientasi pada kenyamanan fasilitas dan privacy. Terakhir, Honeymooners merupakan kombinasi dari keduanya.

Kata kunci: Produk Wisata, Prawirotaman, Persepsi, Karakter, Wisatawan Mancanegara


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DOI: https://doi.org/10.31311/par.v1i1.188